What we do

We help with projects such as these. We’d love to talk details, so get in touch! We are flexible, nimble, and can work in a variety of ways – consultant, fractional content leader, freelance, or as part of a team made of up internal and external contributors.

Some of what we do:

Website strategy and planning – Analyze SEO, content, and provide actionable, prioritized audit and recommendations to drive results with meaningful updates.
Content audit, strategy, planning, and calendaring – Assess current content performance, analyze competitive landscape and SEO opportunities, create plans and calendars for multimedia content to drive results, engagement, and support business objectives (e.g. lead generation, sales enablement, client or member engagement).
Content creation and production – Produce multimedia content creation inclusive of managing writers, designers (internal teams and freelancers), writing, editing, and collaborating with key stakeholders to align content with brand, tone, voice, and business objectives. Includes storytelling, customer testimonials, and data-driven or survey content.
Marketing operations optimization and tracking – assess processes, tools, and platforms and identify opportunities for improvement and increased efficiency while maintaining high quality standards. Create processes, guidelines, and documentation or ensure organizational alignment and knowledge sharing. Also, we can help you make sure you’re tracking, measuring, and reporting the great things you’re doing with your marketing and content.
Go-to-market planning and messaging – Create cross-functional alignment and integrated plans for messaging products to target audiences in collaboration with sales, client success, marketing, and product teams. Ensuring messaging guidelines and editorial guidelines are created or refreshed for consistency across all channels.
Thought leadership – Create a thought leadership plan and program. Work with SMEs across the organization to co-create or ghostwrite content. Publish content on WordPress or other CMS and work with teams on necessary reviews and approvals.
News-worthy content promotion – We help create data-driven, survey, and report-focused content that news outlets want to cover.
Branding and communications – We’ve led rebranding and branding refresh projects, project managing and coordinating all of the stakeholders needed to make it a success. We can also help ensure your marketing and messaging is on point internally, communicating to key stakeholders in your organization.
Marketing event experiences – Our combination of attention to detail, planning, and execution has supported many standout events. Plan and execute details to create an engaging virtual (e.g. webinar) or onsite event (conference experience). Leverage storytelling, customer testimonials, stats, data, and SMEs both internally or with partner organizations. We help ensure pre-, during, and post- engagement.

Want to talk more about how we might be able to help grow your content or marketing? Get in touch today!